Hospitality\u00a0sector in\u00a0Western\u00a0Kenya\u00a0is gearing up for a two-day annual investment conference to review industry performance. \u00a0 The November 12 and 13 forum in Kisumu and is expected to attract over 200 participants from the Lake Region Economic Bloc of 14 counties. \u00a0 Western\u00a0Kenya\u00a0Tourism Circuit comprises Kisumu, Siaya, Homa Bay, Migori, Kisii, Nyamira, Kericho, Bomet, Vihiga, Bungoma, Busia, Kakamega, Nandi and Trans Nzoia counties. Hotel managers and owners, directors, industry suppliers and county government representatives will grace the 5th annual conference themed, Managing Hospitality Growth beyond the Handshake.\u00a0 Other delegates expected are regional hospitality leaders, officials from the Presidential Service Delivery Unit and financial experts who will make presentations on hotel investments. Western\u00a0Kenya\u00a0Hospitality\u00a0Leaders\u2019\u00a0Association chairman, Robinson Anyal, says the conference will review existing gaps in the hospitality industry within the region and take note of this years\u2019 achievements.\u00a0 Suppliers will use the platform to showcase some of the new products that have entered the market. \u201cWe will also be taking stock on the state of our hotels, rooms capacity, new hotel entrances, position of the sector business, how to expand and what the industry\u2019s future looks like,\u201d Anyal told\u00a0TravelWise. Conference participants will also discuss investment opportunities and challenges and how they could be collectively addressed. \u201cThe participants will also examine how tourism could be part of the President\u2019s agenda in improving the economy,\u201d he says. During last year\u2019s event, poor packaging of travel products and inadequate marketing were identified as major setbacks. \u00a0 Kenya\u00a0Tourism Federation (KTF) chairman Mohammed Hersi challenged hotel mangers to make region more visible and competitive.