Safaricom to sponsor Kip Keino Classic
Safaricom will be the official communications sponsor of this Saturday’s Kip Keino Classic to be held at Nyayo National Stadium.
The one-day meeting is part of the World Athletics Continental Tour with other events having already taken place in Finland, Hungary and Japan.
The Sh2 Million sponsorship will cover a fully kitted media centre and high-speed internet connectivity for the event.
Over 700 local and international athletes are expected to take part in the event which will be broadcast live on local TV.
“For the last 20 years Safaricom has been a big supporter of athletics in Kenya and we are really excited to be part of this event which gives Kenyans an opportunity to see our athletes live in action after a long break. We remain committed to being part of the athletics scene in the country and we look forward to supporting more events in the future," said Peter Ndegwa, CEO, Safaricom.
The World Athletics Continental 2020 Tour is a series one-day meetings categorized into Gold, Bronze and Silver levels determined by the quality of competition and prize money on offer. The Nairobi meeting is a Gold Label event and has been named after Kenya’s trail-blazing Olympian, Kipchoge Keino.
Safaricom has, over the last 20 years, invested close to Sh1 billion in athletics and recently brought together their events under the banner of the Safaricom Athletics Series.