Safaricom to sponsor EA Safari Classic Rally at Sh13m
Mobile phone provider Safaricom yesterday announced a Sh 13 million sponsorship for the ninth edition of the East African Safari Classic Rally under its M-PESA Global brand.
The amount is expected to support operations, logistics and communication during the rally that takes place between November 27th and December 6th 2019. The rally is set to cover more than 4,500 kilometres in Kenya and Tanzania within nine days.
“Our sponsorship of this ninth edition of the East African Safari Classic Rally underlines our continued commitment to support and nurture talent through sport. With races in Kenya and Tanzania and a roster of drivers from around the world, the rally provides an opportunity to empower more customers through our M-Pesa Global service,” said Michael Joseph, CEO, Safaricom.
The East African Classic Safari Rally has been running every two years since 2003 and is open to two-wheel drive, naturally aspirated rally cars built before 1985. The race aims to showcase the beauty of the East African landscape with vehicles racing through world-famous game parks, with overnight stops at the region’s finest lodges and hotels.
“The ninth edition of the East African Safari Classic Rally saw us evaluate more than 12,000 kilometres of roads resulting in an intense and exciting route selection for this year’s rally. We are glad to have M-Pesa Global on board as our main sponsor as this will help us attract a wide range of local and global talent,” said Raju Kishinani, Chairman, East African Safari Classic Rally.