A Kenyan online trading company, 51 Capital has called upon parents to save money to cater for their kids' education in the future. The company Chief Executive Officer(CEO), Joe Kariuki said saving for education is an important investment to enable children to realise their career aspirations in the 21st-century job market. \u201cSecondary school is not enough, the jobs that they used to get when they leave secondary school, by the time they are finished with high school, a lot of (those jobs) don\u2019t exist,\u201d he argued. Kariuki further stressed the need for parents to be involved in their children\u2019s school life. \u201cDo you pay attention to what your child is doing in school? Do you ask them about their homework? Do you ensure that it is done?\u201d he questioned. At the same time, the CEO urged firms to be on the Frontline on empowering women.