Meet a Kenyan plus size model, fledging make-up artist
SHELLY MUKAMI aka ‘Shellysophisticatedrythm’ is a Kenyan plus size model, fledging make-up artist, vlogger and digital influencer, who has carved a name for herself in the digital space. She chats with CHEBET KORIR about her fashion influences
Define your style.
I have a bold personality, so I go anything that brings out my curves. I break the rules when it comes to fashion and I dress according to my body type, but I try to evolve with the trends.
Most of my dresses are custom made so I specifically tell my stylist exactly how I want to look.
Has your fashion sense evolved?
It’s still evolving. I learn something different every day, but now I am more confident in my skin. So, I am not afraid to wear some things unlike before where I would cover everything up.
How did your career begin in the world of content creation?
I have always enjoyed being in front of the camera, so it was quite easy for me besides the fact that I have a degree in journalism. It started doing it for fun, but it soon became a hustle.
Please take us through your ideation process?
Most of my ideas are based on personal experiences and current trends. It starts with a thought that I explore further to make an idea for execution.
Sometimes I do take ideas from my viewers because they play a huge role in the content I churn out.
What gives you the competitive edge?
I believe I am very relatable and being a self-proclaimed body activist, it sets me apart.
Which are the monetisation avenues for your YouTube channel?
I have worked with a few brands and I am hoping to work with more this year. The advertisements that run on my channel are one of the ways I get money.
Tell us a bit about your make-up enthusiasm and partnerships.
Currently, I am working with Canvas Cosmetics, a Kenyan make-up brand for the on-the-go woman.
My make-up skills have improved over the years, and that has been a big plus for my craft. And the thought has crossed my mind to pursue a career in make-up artistry.
Is it easy to get satisfaction as a make-up artist?
For me, it’s getting the perfect lip shade for a woman who is trying make-up for the first time that gives satisfaction. It makes me happy when she leaves with a smile on her face.
How about the art of infusing fashion and make-up skills in your YouTube?
Make-up has become something that most women are getting acquainted with. So, for me, a great outfit needs to have a great make-up do. In this case, I try to show people how to go about it. It’s all about practice, which eventually makes perfect.
What’s the project you are most proud of?
Being a finalist in the inaugural edition of the Miss Kenya Plus World in 2019. It was a life-changing experience.
The pageant brought out so much confidence in me. Walking on that runway was powerful. I am super proud that we changed the narrative and defied society’s vision of what a good body should look like.
What are the first items you gravitate towards when shopping?
Item of clothing or accessory you often wear?
Black jeans. They are very easy to style.
Who’s your style icon?
Toke Makinwa. She is a Nigerian lifestyle entrepreneur. She an inspiration to me.