George Kebaso @Morarak Granity Public Relations (PR) Limited, on Thursday announced the appointment of Professor Scott Bellows as the company\u2019s Senior Strategic Adviser. He has a detailed professional experience in the corporate world in various capacities including being a Chief Executive Officer of microfinance banks and commercial banking institutions among others. He has also worked in the NGO world as a country and regional director, researcher, and author. Over the years, Scott sat in the boards of directors for various companies. "Professor Scott brings an exciting level of experience, energy, success, and a vast network to Granity to help the company continue to grow," said Granity\u2019s Managing Director, Stephine Ogutu "Scott introduces to Granity the latest behavioral and communication science on effective public relations which will immensely contribute to an enhanced service delivery to our esteemed clients," added Stephine. Scott, a researcher and author at the United States International University-Africa (USIU-A) expressed his excitement to join a company like Granity PR that delivers high quality services and innovative solutions to the best clients. \u201cPublic relations must center on the scientific conscious and subconscious psychological messaging responses the communicator desires and the commensurate behavioral impact desired of the audience.\u201d Professor Scott said. Scott conducted his studies at the Durham University Business School in the United Kingdom and the University of Chicago Booth School of Business, Case Western Reserve University Weatherhead School of Management, and Ohio Wesleyan University in the United States. This is a new position created by Granity PR to help in developing innovative strategies driven by science aimed at enhancing the capacity of the company to continue delivering high quality services to its clients and to give it a competitive edge in the market. Granity\u2019s practice areas include Corporate communications; consumer products; technology marketing; crisis communications; travel and hospitality; public affairs and government relations; event management and marketing; digital Marketing; online reputation management; not for profits; real estate and air line.