Gender: StarTimes launches women-focused TV
Noel Wandera
Pay Television Company, StarTimes Media has launched a reality TV show that will focus on local women issues. It will be aired on the company’s newest channel, Rembo TV.
Content manager, Mike Mugo said the company has engaged a local producer, True D, to run the entire TV production which includes production, channeling and marketing at a cost of Sh200 million.
“True D will produce three shows internally, but also externally source for 12 extra productions to sustain the series,” he said yesterday.
StarTimes Chief Executive Officer Andy Wang said the company was responding to the growing appeal for authentic Kenyan content that subscribers can easily relate with.
“Our investment in Rembo TV is a statement of our long term commitment to the Kenyan market,” he said, adding that the channel will be available on all StarTimes bouquet options on terrestrial and satellite platforms.
Rembo TV has adopted a language policy of 60 per cent Kiswahili, 30 per cent English and 10 per cent vernacular. The channel will be available in Kenya, Tanzania and Uganda, presenting a platform for local producers to market their productions across the region.
Communication Authority of Kenya Director General Francis Wangusii said the broadcast industry was growing fast, noting that after digital migration, Kenya now has 83 Free To Air TV stations and 16 subscription-based stations out of which five are Internet Protocol (IP TVs). “These platforms need local content,” he added.
