Coca-Cola launches new products in Meru
Soft drinks giant Coca-Cola has launched a new range of products in Meru County for its increasingly health-conscious consumer base.
The company introduced a new range of Coca-Cola, Fanta, Stoney and Sprite without sugar.
Coca-Cola Kenya Marketing Manager Evanson Ndungu said the new products offer customers choice based on individual preferences.
“With our consumers at the centre of our business we have been working to provide consumers with different tastes and reshape our operating model in line with changing consumer buying habits,” Ndungu said.
The multinational has been grappling with a global trend that has seen customers move away from sugary drinks that are normally linked with diseases such as diabetes.