Celebrated Kenyan film Subira debuts on Emirates

Thursday, January 9th, 2020 17:22 |

 Kenyan film Subira will this month premiere on Emirates airline inflight entertainment system, Ice.

The film, based on an award-winning 2007 short film of the same name turned to a feature-length drama , is directed by Ravneet Sippy Chadha. It tells a story of a young girl from Lamu, who loves swimming and fishing with her father, but after he dies in a boat accident, she is conformed to her mother’s traditional upbringing.

The movie was selected as the Kenyan entry for the Best International Feature Film at the 92nd Academy Awards in 2019, but it was not nominated.

It stars Brenda Wairimu, Tirath Padam, Nice Githinji and Melvin Alusa, among others. 

Including Subira, passengers travelling on Emirates can choose from over 4,500 channels of movies, TV programmes, music and podcasts.

Last year, Emirates elevated the inflight entertainment experience by introducing a playlist synching function on its Emirates App. This enables customers to browse the extensive content on offer, create personalised playlists ahead of their flight and sync it to their seats once on board their flight.

In 2019, more than 180,000 unique playlists were created. In the same year, Ice won the third consecutive award for Best Entertainment at the 2020 Passenger Choice Awards held during the Apex Expo in Los Angeles, USA.

The airline launched its operations in 1995 with one daily flight from Dubai to Nairobi. Today, Emirates operates two flights to Dubai from Jomo Kenyatta International Airport.

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