Cecafa on path to transformation, says director Gecheo
The Council of East and Central Africa Football Associations (Cecafa) is on a path to being a more reputable, stable entity, according to the organisation’s new executive director Auka Gecheo.
Having gone through a difficult financial period in recent years, the recently appointed Gecheo has revealed his plans to transform the oldest continental football body through sustainable and beneficial projects.
The 12-member body has had challenges finding partners for its projects and only recently began an arrangement with Fifa to fund its programmes especially on the development of junior championships.
Speaking to People Sport at the weekend, Gecheo who is the former Super Sport East Africa general manager, said that his priority is to buildand improve the reputation for the football body despite many bottlenecks.
“I believe the time is nigh and we have to seek a well-structured approach to make us more visible.
We have to build trust amongst members and of course entice sponsors so that our programmes run smoothly,” said Gecheo who was appointed in March by the executive committee to replace long serving Secretary General Nicholas Musonye.