Betway extends sponsorship of top league side sharks
Football Kenya Federation (FKF) Premier League side Kariobangi Sharks yesterday received a shot in the arm after gaming company Betway Kenya announced the renewal of its sponsorship deal with the team.
The announcement was made during the launch at the Stanley Hotel attended by the Kariobangi Sharks Chairman, Robert Maoga, Betway Chairman, Kiprono Kittony, Kariobangi Sharks patron, Nick Mwendwa, as well as the team’s coach, captain and other team members.
Betway launched its sponsorship of the league side in November last year, becoming the first sponsor of the team since its inception.
Stemming from a less privileged community, Sharks have shown exceptional talent and professionalism to rise through the ranks of the National Super League and earn promotion to the Kenya Premier League where they have remained as a top contender since making their debut.
“The organised nature of the team and its management possesses has proven very encouraging for us as a brand, thus we arrived at the decision to renew our partnership with them,” said Betway Kenya Public Relations and Media Executive Karen Njerenga.
She added: “We are excited, and keen, to see how the new season will turn out for the team and we look forward to another year of a great partnership with the Sharks Team.”
Sharks who host league debutants Bidco United tomorrow at Utalii Grounds, currently sits third on the league table after playing two matches against Wazito and Nzoia Sugar.
“We are pleased by the renewal of the contract for another year, cognisant to the fact that it has been a tough time with the Covid-19 outbreak,” said club chairman Maoga.
He added: “Extending the contract shows the confidence the two brands have with each other.
Betway stood with the players and offered assistance in the Covid-19 period – when football had been halted – to improve the lives of the players and their families.